On behalf of the USDA Forest Service Southern Region, please accept my thanks for your outstanding strategic guidance as we prepared for the media release of the Southern Forest Resource Assessment. As you know, the USDA deemed this report as one of the most important documents the agency had completed in recent years. We couldn’t afford to have a miscue in the release.

Thanks to you-we didn’t!

The strategic direction you helped us develop, alongside your tutelage, paid major dividends when we released the results of this controversial study last November. We received 95 percent accuracy in key message placement. Media coverage traversed the East Coast, grabbing headlines in major newspapers ranging from the New York Times to the Washington Post. Every piece of our communication’s strategy was executed flawlessly, thanks to your expert training and guidance.

We are looking forward to employing your skills as we prepare for upcoming media releases on other issues of the South. Thanks so much for your assistance in assembling a highly skilled, disciplined, and effective communications team in the South.

Sincerely,
Angela Coleman
Angela Coleman Director,
Public Affairs USDA