Media training! Media interview training, media skills training, media training courses by Benscheidt Group

Media Training "By the Media"

Dan Rather’s West Coast Director (fmr.) leads Media Training “By the Media.” That is one reason why the nation’s largest corporations and government agencies have turned to The Benscheidt Communications Group for their media training. Who better to media train you than former bona fide news professionals from ABC, NBC, CBS and CNN?

The media can make or break an executive, company or agency. To prove that fact, watch "60 Minutes" or the evening news any night of the week. Media encounters can be managed. Just ask our Media Trained “By the Media” clients. They have been on "60 Minutes," "20/20," "Primetime Live," "Nightline," "Hardball," and every major network newscast. They have also appeared in the "Wall Street Journal," "New York Times," "Washington Post," "Newsweek," "Time," "US News & World Report," and many other major publications around the country.

For more than two decades The Benscheidt Communications Group has specialized in Media Training “By the Media.” Their full-day workshops will prepare you for all the media, whether it's newspapers, radio, or TV. Each session is custom tailored and painstakingly researched, so you deal with "real life" issues and questions. As one client put it "...now I have the tools to control the situation." You will also, if you receive the proper media training (see client comments below).

A FEW OF THE ELEMENTS COVERED

· Numerous Individual On-Camera Opportunities
· Winning Techniques That Work For Print, Radio, And TV Media
· How To Get Off The Negative And Onto The Positive
· How To Operate Off Your Agenda, Not Just The Reporters
· How To Take Back Control Of The Interview
· How To Successfully Conduct A News Conference
· How To Guarantee That You Get Your Points In
· How To Handle An Adversarial Interview
· The Special Rules For An Ambush Interview
· Numerous Video And Print Examples To Illustrate How To Win With The Media
· Our 10 Commandments For A Successful Interview
· Our “3 Musts” That You Will Always Remember

“Outstanding…very informative. Liked the format and surprises. A great learning experience. Well done!”
-- Tim Cosgrove, Manager, The Boeing Company

“Value goes beyond the stated purpose of media training. Good duo!”
--Henri Lipmanowicz, Pres. Human Health, Merck & Co.

“Excellent…very professional… a very well organized and conducted session.”
--J. Donald Hanson, managing partner, Arthur Anderson & Co

“Outstanding training. I acquired the awareness, level of confidence, and readiness that was essential in representing the U.S. Department of Energy in an in-depth, on camera interview with CBS’s 60 minutes. Your team was acutely aware of the issues at hand and specifically addressed my needs. The professionalism of your team and the realism of the training environment were outstanding.”
--Dr. Harry Boston, Manager, Hanford (DOE)

“Excellent. Very helpful and very useful. I wish I had taken this training ten years ago.
I strongly recommend this to people before they experience a difficult interview.”
--Dale Bosworth, Chief, USDA Forest Service

“It was excellent. Very effective at transmitting key points quickly. Great job.
I learned a lot.”
-- John Browne, Director, Los Alamos National Lab

“It was great, even though I hate doing this stuff. I clearly improved. Great job.”
--Liz Christensen, Senior Vice President, Federal Reserve